amanet
project overview
Amanet is a packaging concept for a line of homemade jams built around the idea of modern tradition. The name refers to something valuable entrusted to someone, cared for, and passed on, connecting the brand with tradition, heritage, and authenticity.
year
2026
my role
Graphic Designer
client
Amanet
Design approach
The main challenge was balancing a sense of tradition with a more contemporary visual language. Hand-drawn typography and simplified fruit-inspired shapes keep the identity personal and familiar, while bold color combinations give the packaging a modern and distinctive character.
Flavor Collection
Each flavor uses its own color combination and fruit-inspired elements while keeping the same visual structure across the collection.
Flavor Collection
Each flavor uses its own color combination and fruit-inspired elements while keeping the same visual structure across the collection.
