dsc
project overview
DSC (Data Science Conference) is one of the largest AI and data conferences in Europe, bringing together professionals and experts from around the world. The project involved rebranding the visual identity and developing a wide range of assets, from logo design and event graphics to print, social content, motion, and UI/UX for co-located event websites.
year
2025
my role
Graphic & Motion Designer
client
Data Science Conference
Creative Direction & Visual System
The main challenge was creating a visual system that could adapt across different events, formats, and audiences without losing the connection to the core DSC brand. I focused on building a flexible identity that could work consistently across physical and digital touchpoints, while still leaving room for each event to have its own character.
Rebranding & Visual Identity
The rebrand introduced a refreshed logo and a more contemporary visual language, creating a stronger foundation for the wider DSC identity.
Event Visuals & Materials
The visual system extends across the conference environment, from main stage and screen graphics to print and promotional materials, with a focus on consistency across different scales and formats.
Redesign for Co-located Events
Each co-located event was given its own visual direction based on its topic and audience, while keeping a clear connection to the wider DSC brand. The goal was to create enough distinction between the events without breaking the overall visual system.
