mamagayo
project overview
Mamagayo is a modern bistro with a visual identity inspired by the brutalist architecture of the space. The project included logo design, a defined color and typography system, and brand applications across business cards, menus, and outdoor advertising. Bold typography, strong contrasts, and a distinctive green accent create a visual language that feels raw, contemporary, and recognizable.
year
2025
my role
brand designer
client
mamagayo
Design approach
The visual direction was built around the contrast between the raw, brutalist character of the space and a bold contemporary identity. The goal was to create a system that felt distinctive in its environment while staying flexible across different brand applications.
Logo construction
Logo variations
Brand Applications
The identity extends across menus, social media, business cards, and outdoor advertising, using the same typography, color palette, and graphic language throughout.
